What is Fashion & Personal Style: Why are They So Important?

why is fashion important personal style what is fashion shilpa-ahuja

What is fashion and personal style? What’s the difference between these two and why do they matter? What is it about fashion that makes it a trillion dollar global industry? Let’s find out what the true power of fashion really is!

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What is Personal Style?

Hey gorgeous! What does personal style mean to you? To me, it’s a way of expressing your personality – not just to the world, but to yourself, too. Your style has nothing to do with the latest fashion. It’s about what you choose to wear, and how. That’s why style never goes out of fashion!

shilpa ahuja fashion style blue dress outfit party confident date nightIn fact, our style is everything about how we present ourselves – not just with clothes, but with our accessories, our hair, personal grooming, our perfume, everything, even what we carry in our bag or wallet. Even our body-language and our demeanor is a part of our personal style – how we carry ourselves.




It’s a part of our identity, and that’s why it’s for everyone – regardless of their age, gender, place of origin or personality. It’s something we carry with us, embedded within our personality, even when no one’s around. It’s what makes us feel like ourselves, feel comfortable, helps us feel confident and happy.

Shilpa Ahuja - Audrey O. Cartoon personal style

What is Fashion?

And what is fashion? It’s an art, an expression – it’s wearable art. Just like personal style is defined by how we present ourselves, fashion is the gist of how people in the current time period popularly present themselves – the popular trends.

Fashion is a 1.2 trillion dollar industry globally, and beauty another $95 billion, including skincare, makeup, haircare and perfumes. And yet, fashion is often considered a not-so-intellectual career choice. My alma mater, Harvard University, doesn’t even have a degree in fashion or fashion as a college major.

They say style is like charm – you either have it or you don’t. And although I personally believe that style can be learned and honed, I have often come across people who don’t “get fashion” or ridicule those who do. That’s like a non-athletic person ridiculing the Olympics. But we don’t ever see that happening, since athletics have known health advantages. But what advantages does fashion have?

shilpa-ahuja-fashion-style-look-blogger-blog-hairstyle-2017-latestPersonal Style Matters

And that’s why our personal style translates into what we wear, not just when we go out, but at home, too, and even when we sleep. I love cute and soft sleepwear. For me to get a good night’s rest, I need to be in comfy sleepwear. I’ve been asked more often than I can believe, “Why are you going to bed looking this good? No one is watching you sleep!” or “Is it so you can look good in your dreams?”, as if dressing well is a reason to get ridiculed. All these people have one thing in common – they don’t realize what is fashion and what’s the importance of personal style.

And then some have asked me, “I can’t look good all the time! Why do I need to look good everyday?”, to which one of my friends had the perfect reply, “I don’t know why you would look bad when you can look good!” Not dressing up and looking totally terrible are two very different things. You don’t have to be too dressed up all the time. Similarly, you can’t let yourself dress terribly at any time. As I said before, it’s all about what makes you feel comfy, and confident, and like yourself.

A Positive Self-Image

What is fashion sense? Well, it’s the understanding (and love) for putting aesthetically pleasing outfits together. It’s having a good personal style. Your fashion sense helps you create your first impression, both at home and at work, with friends and even with strangers. In fact, it creates an impression for you everyday, even to yourself. It can help you create a positive self image.

The Power of Personal Style

Now that you know what is fashion and personal style, it’s a great idea to discover how powerful they can really be. Here are some of the points from my video. Your personal style sends subconscious signals to those around you. In an interview, it may make you come across as more confident, or speak against you. It may make others perceive you as wealthy or it may talk about your interests. It may make you come across as an introvert, a flirt, a traveler, a leader or just a generally happy person.

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At work, your fashion style may get you fired, or get you a promotion. It helps us gel in, or even stand out in a crowd. That’s why your style needs to be carefully curated, and updated, too. Your personal style is something that starts developing when you’re a child, along with your personality. It can be worked upon, too. It keeps evolving, and you can control it.

So dressing well is one of the first steps to creating a good lifestyle. If you ever catch yourself feeling dull, or stuck in a rut, update your fashion sense. Work on your body language, change your hair, your perfume, or even your reading glasses, and you’ll feel new again.

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Also read:
Audrey O. (Vol.1 E39) Comic – What is Fashion All About | Coco’s Blog

Behind the Scenes of Fashion Shoot with Shilpa Ahuja

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shilpa-ahuja-glam-summer-casual-look-bright-makeup Behind the Scenes of Fashion Shoot

Get behind the scenes of fashion shoot for an intimate, on-location look with Shilpa Ahuja as she talks about what we do here and our blog’s credo!

Behind the Scenes Video: On Location for a Summer Fashion Shoot

Hey gorgeous! To take you with us on location, we shot a behind the scenes vid while doing the fashion photography of our latest summer shoot. The fashion photo-shoot for the look will be releasing soon, but while you wait for it, check out this video of me posing! Also: I talk about my work, a bit about the philosophy behind ShilpaAhuja.com and what I think personal style is!


Here’s the transcript:

“Hi! I am Shilpa Ahuja and today we’re shooting for a casual look. The mood of this shoot is tropical, natural, with a lot of trees, flowers, butterflies. Very zen! We’re in Auroville, ten minutes away from Pondicherry, in south of India.

ShilpaAhuja.com is all about inspiring confidence through fashion and lifestyle. I believe that fashion is for everyone, regardless of their age, gender, ethnicity, skin color and body type. That everyone has the right to style without being judged.

Fashion trends are not meant to make you spend a lot. They just give you a lot of options to experiment with, so that you can spend wisely and choose what suits you best.

I don’t think of myself as a fashion influencer. I am just a style BFF for my readers. Our team does a lot of analysis of runway fashion and we give our own opinion from a fashion outsider’s perspective so that we can help you create your own personal style. For me, personal style is what makes you feel your best, chicest and most confident self. It helps you be happy.”

Who is a Style BFF?

Don’t we all have that one friend in our lives (or at least we need that friend) who gives us honest opinions on our fashion, who we wanna take shopping with us because she always knows what would suit us best, and who we always call for fashion emergencies (what should I wear to meet this new guy?)! Well, that’s what we at ShilpaAhuja.com want to become for you all – your style BFFs. So think of SlubTeam as your style confidantes. We want you to feel your more beautiful self. We don’t want to make choices for you, we don’t want to force any opinion on you. But we want that you should always feel confident about whatever you love to wear. And we love your opinions, too!

So, my angels, I hope you had as much fun watching our behind the scenes video as we had shooting and editing it. Should we make more such behind the scenes vids? Let us know your thoughts @shilpa1ahuja or by commenting on the video. Please do like and share our video. To see more, subscribe to our YouTube channel! Check out the fashion shoot final images at Fun Summer Outfit for a Vacation Party + Colorful Makeup Look.

Muaah 🙂