Top Sustainable Fashion Brands in India | Rankings

From upcycled to zero-waste to natural fabric-users, here’s your guide to the sustainable fashion brands in India that every slow-fashion-lover should know about.


Hello! As we know people are turning to organic and environmentally friendly products ranging from accessories to food, interior decors and of course, fashion. So, what do we mean by sustainable fashion? Sustainable fashion creates fashion in a way that is more thoughtful for humanity and the environment, minimizing environmental impact wherever possible.

The ultimate goal is a system that works without leaving a negative footprint. Therefore, many Indian designers and top sustainable fashion brands are taking a step towards slow fashion and living. They are trying to change the practices of the fashion industry by putting people and the planet before anything else.

Clothes aren’t going to change the world, the women who wear them will!” – Anne Klein

Based on the following criteria we have researched the top sustainable fashion brands in India.

  1. Brand history and development
  2. Sustainable efforts
  3. Product categories available
  4. Popularity on the internet
  5. Price range
  6. Social media reach
  7. Number of stores

and many more… Finally, after researching a lot, we are very excited to publish our rankings for the top sustainable fashion brands.

Top Sustainable Fashion Brands: Industry Rankings

Data comparison shows that the way sustainable fashion brands differentiate themselves varies only slightly. Most of them are not zero-waste, although all use organic fabrics and ethical practices. Only a few offer upcycled fashion. On an average, these brands are 10 years old and offer 2-3 product categories including men’s and women’s clothing, accessories and home products. On average, they have 5 stores across the country and are most active on Instagram.

Slub RankBrandZero WasteOrganic FabricsEthical PracticesUpcycled FashionYear Est.Price Point – Low (INR)Price Point – High (INR)Product CategoriesNo. of StoresInstagram FollowersTwitter FollowersFacebook FollowersSlub Score
1NicobarNoYesYesNo2014 ₹ 60 ₹28,500411142,000 105,0083005
211:11NoYesYesNo2015 ₹ 490 ₹40,00042734,5008297,3582774
3BhusattvaNoYesYesNo2009 ₹  1,800 ₹ 75,000311,477              30066,7762326
4EthicusNoYesYesNo2009 ₹ 3,500 ₹80,8001112,4006920,8922062
5UpasanaNoYesYesNo1997 ₹ 380 ₹21,4003169,835 13,5431974
6JodiNoYesYesNo2014 ₹ 300 ₹25,00046105,000 21,5831907
7No NastiesNoYesYesNo2011 ₹ 400 ₹ 7,0002415,1001,31022,6091548
8BlabelYesYesYesNo2013 ₹ 356 ₹ 2,900464,418954,6321026
9WearsuiNoYesYesNo2016 ₹ 500 ₹10,0002813,000 2,516976
10Naushad AliYesYesYesYes2014 ₹ 2,000 ₹15,0002210,600 4,950974
11I was a sariNoYesYesYes2013 ₹ 200 ₹ 7,000317,340923,595856
12IndigeneNoYesYesNo2011 ₹ 300 ₹ 12,5002110,900 13,314855
13AyurganicNoYesYesNo2011 ₹ 799 ₹ 9,000315,042 1,501716
14Maati by NKNoYesYesNo2017 ₹ 50 ₹ 3,000253,716 481628
15And begin againNoYesYesYes2018 ₹ 200 ₹ 7,000311,751 95566
16ShibuiYesYesYesYes2018 ₹ 150 ₹ 5,500202,028 349536
17BasicllyNoYesYesYes2019 ₹ 1,800 ₹ 3,500103,665 132383
Top Sustainable Fashion Brand Ranked

1. Nicobar

Nicobar is a Delhi based hand-crafted sustainable brand established in 2014. It is part of a multi-brand company Good Earth, which is also a luxury sustainable retail brand. Known for its eco-friendly practices like nature-inspired designs and materials, the brand takes inspiration from oceans to other natural elements. They have a large range of categories from clothing and travel-wear to home decor items like jewelry, trousers, bags, kurtas, and so on. Price ranges between ₹60 to ₹28,500.

Nicobar dress polka dots sustainable fashion

It is also a brand with ethical and fair trade practices. This brand has also expanded into other areas like NicoCaara (restaurant with both modern and traditional cuisines with sustainable choices), and  Nicojournal (which mentions special diaries of Nicobar and Nicocaara events). It has stores across India from Delhi to Chennai.

Year Established2014
Online Popularity99
Price Range (INR) ₹60 to ₹28,500
Sustainable Practices Natural fabrics & clothing, Handcrafted
CategoriesWomen’s wear, Menswear, Accessories, Home Products
No. of Stores11
Slub Score3005

2. 11.11/ Eleven Eleven

11.11 / Eleven Eleven is a Delhi based sustainable pret label established in 2015. It is known for its ethical practices such as making connections between farmers, weavers and natural resources. They cater to a large market from both menswear and womenswear to homeware items for example dresses, shirts, joggers, quilts, kitchen gloves, and much more. Price ranges between ₹490 to ₹40,000.

11.11 denim eco friendly fashion

According to their company statement, their vision is to build meaningful/beautiful products by tracing the supply chain story from seed to stitch. 11.11 has several stores around the world from India to France and Japan.

Year Established2015
Online Popularity80
Price Range (INR) ₹490 to ₹40000
Sustainable Practices Organic fashion and ethical practices
CategoriesMen’s and Women’s clothing, Accessories, Home Products
No. of Stores27
Slub Score2774

3. Bhu: sattva

Bhu: sattva is an Ahmedabad (Gujarat) based sustainable brand launched in 2009. It claims to have ‘started green’ instead of ‘going green’. It’s one of India’s top sustainable fashion brands to introduce fair trade and sustainability concepts in the entire supply chain. It has both menswear and womenswear, along with the accessories such as, lehengas, bags, pants, etc. The prices of their products range between ₹1800 to ₹75,000.

Bhu: sattva kurtis top sustainable fashion brand

Bhu: Sattva tries to revive famous art forms from different regions of India and include it in their products that also last longer. Their main store is in Ahmedabad, Gujarat as well as an online store.

Year Established2009
Online Popularity58
Prices (INR) ₹1800 to ₹75,000
Sustainable Practices Organic fabrics,  Reviving art forms
CategoriesWomenswear, Menswear, Accessories
Slub Score2326

4. Ethicus

Ethicus is a Tamil Nadu based organic brand established in 2009. It is the first organic farm in India to have a clothing brand among the top sustainable fashion brands. This brand is exclusively for women and sells handcrafted sarees and stoles. The most expensive among sustainable fashion brands in India, the prices of Ethicus products range between ₹3500 and ₹80,800.

Ethicus cotton handcrafted sarees sustainable fashion

They work towards making products of highest quality using ecological cotton yarn and fine craftsmen. Their main store is in Tamil Nadu.

Year Established2009
Online Popularity72
Price (INR) ₹3500 to ₹80,800
Sustainable Practices Handwoven and handcrafted using ecological yarns
Slub Score2062

5. Upasana

Upasana is a clothing company located in Auroville, Tamil Nadu established in 1997 – the oldest in this list. It is known for its creativity in slow fashion along with giving social empowerment to farmers and those who have lost their livelihoods in disasters such as tsunamis, etc. It caters to a large market from menswear to womenswear and accessories, for example, jackets, shirts, dresses, bags, and more. Price ranges from ₹380 to ₹21,400.

Upasana hand woven sarees sustainable brand

They use organic fabrics from all over India to make their collections. Upasana has many stores across India from Auroville to Goa and Chennai to Pondicherry.

Year Established1997
Online Popularity87
Price (INR) ₹380 to ₹21,400
Sustainable Practices Social empowerment, Fair trade
CategoriesWomen & Men’s clothing, Accessories
No. of Stores16
Slub Score1974

6. Jodi

Jodi is a Pune based organic label established in 2014. It is known for its natural Indian textiles incorporated with traditional block printing techniques. It has a wide range of products from clothing to home decor items like shirts, crop tops, masks, wall art, etc. Their price range starts from ₹300 and goes up to ₹25,000.

Jodi home decors gown sustainable brand

However, each collection brings affordable, super cool fashion and lifestyle. They have an online store as well as a non- virtual store in Pune.

Year Established2014
Online Popularity91
Price (INR) ₹300 to ₹25,000
Sustainable Practices Organic clothing Ethical
CategoriesWomen + Menswear, Accessories, Home Products
No. of Stores6
Slub Score1907

7. No Nasties

No Nasties is a Goa-based organic brand established in 2011. It is known for its vegan and fair-trade practices, also helping farmers, factory workers, animals, and others. It has menswear, womenswear and kidswear clothing, for example, shirts, hoodies, scarves, trousers, etc. Their products cost between ₹400 to ₹7000.

No Nasties menswear womenswear

This is one of the top sustainable fashion brands that also uses 100% certified PETA fabrics. They have the main store in Goa and their stockists are found across the world from Asia to New Zealand and Europe.

Also read: Animals Are Not Ours to Use: PETA’s Sachin Bangera On Ethical Fashion

BrandNo Nasties
Year Established2011
Online Popularity97
Price (INR) ₹400 to ₹7000
Sustainable Practices Organic, Fair trade, Vegan clothing
CategoriesWomen and Menswear
No. of Stores4
Slub Score1548

8. B Label

B Label/Bombay Hemp Company is a Mumbai agro-based sustainable enterprise launched in 2013. Besides being one of the sustainable fashion brands, they are working towards re-imagining the future of Indian agriculture and sustainable living with hemp fabric. It has both menswear and womenswear to home decor items like cushion covers, jackets, tops, bottoms, and many more. The price range of their products is between ₹350 to ₹2500.

B Label denim womenswear top sustainable fashion brands

The company is also one of the only 3 sustainable fashion brands in India that strives for a carbon negative footprint. Their main store is in Mumbai and other shops are at Ahmedabad and Uttarakhand to Goa and Pune.

Year Established2013
Online Popularity100
Price Range (INR) ₹356 to ₹2900
Sustainable Practices Zero Waste, Organic fabrics, Ethical
CategoriesWomens+Menswear, Accessories, and Home Products
No. of Stores6
Slub Score1026

9. Wearsui

Sui is a Delhi based conscious fashion label founded in 2016.  Their goal is to make sustainability fun, accessible, and bridge the gap between nature & fashion ethically. It caters to a large market of women’s clothing, for example, masks, tees, skirts, jumpsuits, etc. Their products’ price range is between ₹500 to ₹10,000.

Wearsui embroidered jackets ethical fashion

The brand uses natural fabrics, from hemp and tencel to organic cotton and recycled fabric. Their main store is in Delhi and stockists are at various places from Mumbai to Bangalore and Malaysia to Singapore.

Year Established2016
Online Popularity74
Price (INR) ₹500 to ₹10,000
Sustainable Practices Handcrafted & eco-fabrics
CategoriesWomenswear and Accessories
No. of Stores8
Slub Score976

10. Naushad Ali

Naushad Ali is a Pondicherry based designer label established in 2014. It is known for its combination of organic and Indian handcrafted collections in an ethical way. It caters to the market of both menswear and womenswear such as dresses, jackets, scarves, and much more. Price ranges from ₹2000 to ₹15,000.

Naushad-Ali Sustainable Fashion Brands India

They have one main store and the other is a studio, that both are in Pondicherry.

BrandNaushad Ali
Year Established2014
Online Popularity70
Price Range (INR) ₹2000 to ₹15,000
Sustainable Practices Zero Waste, Organic clothing,  Ethical, Upcycled fashion
CategoriesWomen and Menswear
No. of Stores2
Slub Score974

11. I was a Sari

I was a sari is a Mumbai based upcycled fashion brand established in 2013. The brand is taking an eco-ethical approach to fashion, giving Indian sarees a new style. It is specifically for women and has products like bags, footwear, dresses, jewelry, and more. Price ranges between ₹200 to ₹7000.

I was a sari top sustainable fashion brands

This brand has a partnership with Gucci equilibrium which is the step towards slow and ethical fashion. Their main store is in Mumbai.

BrandI was a Sari
Year Established2013
Online Popularity63
Prices (INR) ₹200 to ₹7000
Sustainable Practices Organic fabric, Ethical, Upcycled fashion
CategoriesWomenswear, Accessories, Beauty
Slub Score856

12. Indigene

Indigene is a Delhi based conscious clothing label started in 2011. They combine traditional textiles and handcrafted techniques with ethical practices. It caters to a large market of both menswear and womenswear for example tops, kurtas, shirts, bottoms, masks, etc. Their products price ranges from ₹300 to ₹12,500.

Indigene casual wear sustainable fashion brands

Indigene clothing is not only about ease and comfort, but also keeping it stylish yet modest. Their main store and studio are in Delhi.

Year Established2011
Online Popularity54
Price (INR) ₹300 to ₹12,500
Sustainable Practices Handcrafted sustainable clothing
CategoriesWomen’s and Menswear
Slub Score855

13. Ayurganic

Ayurganic is a Haryana based conscious fashion brand launched in 2011. It uses GOTS certified cotton for their production that is hand treated following ayurvedic recipes. It has both men and women’s clothing from masks and scarves to sweatshirts, pants, and dresses. Their price range starts from ₹790 and goes up to ₹9000.

Ayurganic eco-friendly masks fashion

The garments or (Ayurvastra meaning healthy cloth, respectively in Sanskrit) are been permeated with special herbs and oils, making it chemicals-free. Their main store is in Haryana although their overall production is in Kerala.

Year Established2011
Online Popularity25
Price (INR) ₹799 to ₹9000
Sustainable Practices Ethical practices, Organic fabric
CategoriesWomenswear, Menswear, and Accessories
Slub Score716

14. Maati by Neha Kabra

Maati by Neha Kabra is a Udaipur based contemporary womenswear label launched in 2017. It is known for its up-cycled fashion and use of natural eco-resources with ethically made products. Exclusively for womenswear such as tops, bottoms, masks, etc. Price ranges between ₹50 to ₹3000.

Maatiby Neha Kabra collection sustainable fashion

It is also an environmentally friendly, PETA certified brand. Its main store is in Udaipur and their stockists are at Indore, Bangalore, Hyderabad, and Kolkata.

BrandMaati by NK
Year Established2017
Online Popularity100
Price (INR) ₹50 to ₹3000
Sustainable Practices Ethical brand using Organic fabrics
CategoriesWomen’s wear, Accessories
No. of Stores5
Slub Score628

15. And Begin Again

And Begin Again is a Mumbai based conscious label launched in 2018. As per their brand statement, they have organic and ethical practices using hand-woven fabrics, chemical-free dyes, and so on. It is especially for womenswear from clothing, accessories to beauty products for example tunics, tops, shoes, face creams, lipsticks, and many more. The price range of their products is from ₹200 to ₹7000.

And Begin Again beauty products eco friendly

They work with government co-operations for khadi while fine cotton muslin and pure silk come from West Bengal. They have an online-based store and also showcase their products at the Kala Ghoda event, Mumbai.

BrandAnd begin again
Year Established2018
Online Popularity22
Price-Range (INR) ₹200 to ₹7000
Sustainable Practices Handwoven, Organic fabrics, Upcycled fashion
CategoriesWomen wear, Accessories, Beauty
Slub Score566

16. Shibui

Shibui is a sustainable conscious brand launched in 2018. With a combination of eco-friendly and recyclable clothing, Shibui claims to manufacture its pieces ethically. It is exclusively for womenswear and accessories, for example, dresses, blazers, tunics, masks, and many more. With a price range between ₹150 to ₹5500, this is one of the sustainable fashion brands that’s also pocket-friendly.

Shibui upcycle sustainable fashion

According to their brand statement, every handspun thread and handwoven fabric is 100% harmless, pure, and also has a voice of sustainability. It is an online-based store.

Year Established2018
Online Popularity69
Price (INR) ₹150 to ₹5500
Sustainable Practices Zero Waste, Organic fabric, Ethical, Upcycled fashion
CategoriesWomen’s wear, Accessories
Slub Score536

17. Basiclly

Basiclly is a Noida based homegrown clothing brand launched in 2019. They use 100% natural fibers to create handmade, season-less, and long-lasting products. It is a womenswear brand and sells many products for example dresses, tops, bottoms, etc. Products range starting from ₹1800  to ₹3500.

Basiclly printed kaftan womenswear

The brand also supports upcycled fashion and slow-living lifestyle. It also has an online store.

Year Established2019
Online Popularity36
Price Range (INR) ₹1800 to ₹3500
Sustainable Practices Upcycling wastes, Fair use, Organic fabrics
CategoriesWomen’s wear
No. of Stores0
Slub Score383

So, as sustainability is becoming a trend nowadays, there are more and more brands beyond these top sustainable fashion brands turning towards organic fashion like Boody, Hneuf, Doodlage, Brown Boy, and many more. Moreover, we can get all products from formal-wear, activewear, and accessories to food and home decor items that are fully environment friendly and also good for our health.

Have you used any of these brands and which is your favorite among the top sustainable fashion brands? Tell us in the comments below or by tweeting us @shilpa1ahuja.

Read next:

Top Western Wear Brands in India from Retail to Online

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