Samant Chauhan juxtaposed traditional Indian embroidery on classic silhouettes for his Spring Summer 2017 collection at AIFW. View the best bridal gowns!
Samant Chauhan is a great believer of the hand-woven local textiles. For this collection, he went “back to the yarn stage” of the couture-making process. For a back-to-the-basics collection, Chauhan delivered subtle beauty, synonymous with the Indian bride herself.
The silhouettes are classics – sleeveless, strapless and some with conservative necklines. The interesting part is their embroidery, which is in the shades of floral pastels, and very Indian. Samant Chauhan took Grecian fashion as his inspiration for the silhouettes, and Aryan for the embroideries and motifs. My favorite look from the collection is a strapless bridal gown with handmade threadwork that at the first glance, gives the appearance of large and bold motifs of hand-painted flowers.
Samant Chauhan Spring Summer 2017 Collection: Gallery
Shilpa Ahuja the editor-in-chief of ShilpaAhuja.com, which she founded with the goal of inspiring confidence in the modern working woman through fashion. Other than defining the direction of the magazine, she also writes about fashion & beauty trend forecasts, industry analysis, and opinions.
Shilpa’s work has been published in the University of Fashion blog and Jet Airways magazine. She is also an artist, illustrator and cartoonist. She is also the creator of Audrey O., a comic series that represents the lifestyle of millennial women. She enjoys creative writing and world travel. Her art has been exhibited at Harvard Graduate School of Design and the Aroma Hotel, Chandigarh and been published in Chandigarh Times.
Originally from Chandigarh, Shilpa also has a degree in architecture and has worked in interior project management. She is also the author of the book “Designing a Chinese Cultural Center in India”. Shilpa has a Masters in Design Studies degree from Harvard University.
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