With data comparison in 15+ criteria, we have ranked world’s top skincare brands. Discover the industry’s top-tier skin care brands & our insights.
Skincare is an ever-changing industry. With over a hundred brands out there, finding out our holy grail can be hectic.
Rankings for World’s Top Skincare Brands
We at ShilpaAhuja.com love finding out information by thorough research and analysis. So to rank the world’s top skincare brands, we considered many different criteria and analysed many different brands, both old and new. We analysed all the different aspects of a brand such as:
1. Price range
2. Number of stores
3. Popularity on the internet
4. Ingredients used
5. Product categories available
6. Trends spotted
7. Brand history and development
8. Social media reach
9. Brand ambassadors
and more… After a ton of researching, we are very excited to publish our rankings for the top 25 skincare brands in the world. Check out the extensive analysis here.
Ranking the World’s Top Skincare Brands
Data Comparison & Insights:
Category Comparison
The top 6 skincare brands in the world have 10-11 sub-categories each. Cleanser, eye creams, masks, moisturizers and serums are the most popular.
| Slub Rank | Brand | Anti Aging | Cleanser | Cream | Eye | Jelly | Mask | Moisturizer | Night Cream | Oil | Sun Screen | Serum | Total |
| 1 | L’Oreal | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 11 |
| 2 | Clinique | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | 10 |
| 3 | Guerlain | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 11 |
| 4 | Shiseido | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 11 |
| 5 | Estee Lauder | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | 10 |
| 6 | Olay | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | Yes | Yes | 10 |
| 7 | La Roche-Posay | Yes | Yes | Yes | Yes | No | Yes | Yes | No | No | Yes | Yes | 8 |
| 8 | Lancome | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | No | Yes | Yes | 9 |
| 9 | Aveda | No | Yes | Yes | Yes | No | Yes | Yes | No | Yes | Yes | Yes | 8 |
| 10 | Neutrogena | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | No | Yes | Yes | 9 |
| 11 | Dermalogica | Yes | Yes | Yes | No | No | Yes | Yes | Yes | No | No | Yes | 7 |
| 12 | Charlotte Tilbury | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | No | Yes | 9 |
| 13 | Kiehl’s | Yes | Yes | Yes | Yes | No | Yes | Yes | No | No | No | Yes | 7 |
| 14 | Vichy | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | No | No | Yes | 8 |
| 15 | The Ordinary | Yes | Yes | No | Yes | Yes | Yes | Yes | No | Yes | No | Yes | 8 |
| 16 | Tatcha | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 11 |
| 17 | Renee Rouleau | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | Yes | Yes | 10 |
| 18 | Drunk Elephant | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | No | Yes | 9 |
| 19 | Glossier | No | Yes | Yes | No | Yes | Yes | Yes | No | No | Yes | Yes | 7 |
| 20 | Loli | Yes | Yes | No | Yes | Yes | Yes | Yes | No | Yes | No | Yes | 8 |
| 21 | CeraVe | Yes | Yes | Yes | Yes | No | No | Yes | No | No | Yes | Yes | 7 |
| 22 | Laneige | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | No | Yes | Yes | 9 |
| 23 | Cetaphil | Yes | Yes | Yes | Yes | No | Yes | Yes | No | No | Yes | No | 7 |
| 24 | Glamglow | Yes | Yes | Yes | Yes | No | Yes | Yes | No | Yes | No | Yes | 8 |
| 25 | Glow Recipe | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | No | No | Yes | 8 |
| 26 | The Inkey list | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | No | Yes | 9 |
Skincare Trends among the Top Brands
Our trend forecasters analyzed 2020’s top skincare trends. We analyzed how many trends occur in the skincare products of the top brands, and this is also a criteria for the rankings. Data comparison shows that top-tier skin care brands like to play safe and traditional – shying away from new skincare trends or eco-skincare. Mid-tier and newer brands are setting themselves apart with new trends in skincare. Non-toxic, vegan skincare, microbiome and niacinamide are most popular.
| Slub Rank | Brand | Waterless Skincare | Non-Toxic Everything | Blue Light Skin Care | Copper Peptides | Plant Based Products | Microbiome | Niacinamide | Rosehip Oil | Total |
| 1 | L’Oreal | Yes | Yes | 2 | ||||||
| 2 | Clinique | Yes | 1 | |||||||
| 3 | Guerlain | Yes | Yes | 2 | ||||||
| 4 | Shiseido | Yes | Yes | 2 | ||||||
| 5 | Estee Lauder | Yes | 1 | |||||||
| 6 | Olay | Yes | Yes | 2 | ||||||
| 7 | La Roche-Posay | Yes | Yes | Yes | 3 | |||||
| 8 | Lancome | Yes | Yes | Yes | 3 | |||||
| 9 | Aveda | Yes | Yes | Yes | 3 | |||||
| 10 | Neutrogena | Yes | Yes | Yes | 3 | |||||
| 11 | Dermalogica | Yes | Yes | Yes | Yes | Yes | Yes | 6 | ||
| 12 | Charlotte Tilbury | Yes | Yes | Yes | Yes | Yes | 5 | |||
| 13 | Kiehl’s | Yes | Yes | Yes | Yes | 4 | ||||
| 14 | Vichy | Yes | Yes | Yes | 3 | |||||
| 15 | The Ordinary | Yes | Yes | Yes | Yes | Yes | Yes | 6 | ||
| 16 | Tatcha | Yes | Yes | Yes | 3 | |||||
| 17 | Renee Rouleau | Yes | Yes | Yes | Yes | 4 | ||||
| 18 | Drunk Elephant | Yes | Yes | Yes | 3 | |||||
| 19 | Glossier | Yes | Yes | Yes | 3 | |||||
| 20 | Loli | Yes | Yes | Yes | Yes | 4 | ||||
| 21 | CeraVe | Yes | Yes | 2 | ||||||
| 22 | Laneige | Yes | Yes | Yes | Yes | 4 | ||||
| 23 | Cetaphil | Yes | Yes | 2 | ||||||
| 24 | Glamglow | Yes | 1 | |||||||
| 25 | Glow Recipe | Yes | Yes | Yes | Yes | 4 | ||||
| 26 | The Inkey list | Yes | Yes | Yes | Yes | Yes | 5 |
Top Skincare Brands in the World – Rankings
Based on the above mentioned criteria and comparison, we ranked the world’s top skincare brands. Data comparison shows that the top 10 brands are a 100 years old, on average and drive an average revenue of USD 1473 million. Furthermore, they offer 9-10 categories and their products are priced between $13 to $255. They are most active on Facebook, with a 8.4 million following on average.
| Slub Rank | Brand Name | Parent Company | Year Est. | 2019 Revenue (in million) | Online Visibility Score | Price Range – Low (USD) | Price Range – High (USD) | Product Categories | Trends Spotted in 2020 | Instagram Followers (in M) | Facebook Followers (in M) | Twitter Followers (in K) | Slub Score |
| 1 | L’Oreal | L’Oreal | 1909 | $7,400 | 84 | $5 | $ 40 | 11 | 2 | 8.80 | 35.00 | 504.5 | 2617 |
| 2 | Clinique | Estee Lauder | 1967 | $345 | 113 | $5 | $ 155 | 10 | 1 | 3.40 | 11.00 | 408.0 | 2353 |
| 3 | Guerlain | LVMH | 1828 | $473 | 17 | $29 | $ 1,550 | 11 | 2 | 1.30 | 1.40 | 34.9 | 2337 |
| 4 | Shiseido | Shiseido | 1872 | $1,040 | 14 | $12 | $300 | 11 | 2 | 1.00 | 2.70 | – | 2251 |
| 5 | Estee Lauder | Estee Lauder | 1946 | $700 | 32 | $25 | $ 200 | 10 | 1 | 3.90 | 2.40 | 419.0 | 1971 |
| 6 | Olay | Procter & Gamble | 1952 | $2,800 | 30 | $15 | $ 50 | 10 | 2 | 0.29 | 8.00 | 151.0 | 1862 |
| 7 | La Roche-Posay | L’Oreal | 1905 | $1,100 | 23 | $8 | $18 | 8 | 3 | 0.46 | 6.60 | 7.0 | 1675 |
| 8 | Lancome | L’Oreal | 1935 | $ 60 | 65 | $15 | $125 | 9 | 3 | 4.90 | 10.40 | 374.4 | 1578 |
| 9 | Aveda | Estee Lauder | 1978 | $449 | 16 | $9 | $94 | 8 | 3 | 0.41 | 2.10 | 99.8 | 1073 |
| 10 | Neutrogena | Johnson & Johnson | 1930 | $ 361 | 27 | $5 | $17 | 9 | 3 | 0.81 | 5.20 | 49.6 | 973 |
| 11 | Dermalogica | Unilever | 1986 | $256 | 9 | $12 | $145 | 7 | 6 | 0.01 | 0.26 | 44.2 | 936 |
| 12 | Charlotte Tilbury | Islestarr Holdings | 2012 | $ 126 | 16 | $15 | $100 | 9 | 5 | 3.60 | 0.84 | 188.8 | 851 |
| 13 | Kiehl’s | L’Oreal | 1851 | $16 | 11 | $ 10 | $138 | 7 | 4 | 0.92 | 3.30 | 88.1 | 796 |
| 14 | Vichy | L’Oreal | 1931 | $30 | 28 | $10 | $ 75 | 8 | 3 | 0.06 | 8.40 | 4.0 | 787 |
| 15 | The Ordinary | Deciem | 2017 | $13 | 51 | $ 4 | $28 | 8 | 6 | 1.10 | 0.60 | – | 783 |
| 16 | Tatcha | Unilever | 2009 | $100 | 4 | $12 | $120 | 11 | 3 | 1.10 | 0.21 | 21.6 | 607 |
| 17 | Renee Rouleau | Renee Rouleau | 2017 | $4 | 1 | $15 | $154 | 10 | 4 | 0.04 | 0.00 | 39.9 | 583 |
| 18 | Drunk Elephant | Shiseido | 2012 | $100 | 6 | $ 16 | $100 | 9 | 3 | 1.00 | 0.06 | 14.8 | 559 |
| 19 | Glossier | Glossier | 2010 | $ 100 | 16 | $ 10 | $35 | 7 | 3 | 2.80 | 0.36 | 106.8 | 549 |
| 20 | Loli | Loli | 2018 | $ – | 15 | $ 12 | $68 | 8 | 4 | 0.04 | 0.00 | 0.5 | 457 |
| 21 | CeraVe | L’Oreal | 2006 | $5 | 20 | $ 10 | $30 | 7 | 2 | 0.21 | 0.41 | 15.6 | 395 |
| 22 | Laneige | Amore Pacific | 1994 | $22 | 9 | $6 | $30 | 9 | 4 | 0.34 | 0.20 | – | 357 |
| 23 | Cetaphil | Galderma Laboratories | 2018 | $14 | 18 | $ 7 | $15 | 7 | 2 | 0.06 | 0.10 | – | 320 |
| 24 | Glamglow | Estee Lauder | 2010 | $ 6 | 3 | $9 | $65 | 8 | 1 | 1.90 | 0.30 | 21.5 | 318 |
| 25 | Glow Recipe | LVMH | 2014 | $ 2 | 2 | $10 | $50 | 8 | 4 | 0.81 | 0.07 | 23.3 | 306 |
| 26 | The Inkey list | BE for beauty | 2018 | $40 | 1 | $5 | $15 | 9 | 5 | 0.14 | 0.01 | 0.7 | 265 |
1. L’Oreal
L’Oreal, founded in 1909, is a global brand and a household name. Known for its great skincare, hair care and makeup, the brand focuses on women of all ages. However, anti-aging is the brand’s main focus. The products range between $5-$40, putting the brand in the premium range.
This is one of the top skincare brands that’s not big on vegan and natural products. In my personal use, the Pure-Clay Mask is a great product. It is a no-fuss mask that gives you soft and supple skin.
Aishwarya Rai, Viola Davis, and Eva Longoria are the faces of this international brand.
| Slub Rank | 1 |
| Brand Name | L’Oreal |
| Parent Company | L’Oreal |
| Year Est. | 1909 |
| 2019 Revenue (in million) | $ 7,400 |
| Online Visibility Score (out of 113) | 84 |
| Price Range in USD | $5 to $40 |
| No of Product Categories | 11 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Jelly, Mask, Moisturizer, Night Cream, Oil, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 2 |
| Instagram Followers in M | 8.8 |
| Facebook Followers in M | 35 |
| Twitter Followers in K | 504.5 |
| Brand Ambassador / Endorsed by | Camilla Cabello |
| Slub Score | 2617 |
2. Clinique
Founded in 1968, Clinique is one of the most popular makeup & top skincare brands. Although these products are on the expensive side, with the average being around $80, it is a celebrity preference. Clinique products have no fragrance or allergy-causing irritants.
One of the best skin care products I have used from the brand is the Dramatically Different moisturizing lotion. Clinique also provides a personalized online skin analysis to fit your skin’s needs. Emilia Clarke and Radhika Apte are the brand’s ambassadors.
| Slub Rank | 2 |
| Brand Name | Clinique |
| Parent Company | Estee Lauder |
| Year Est. | 1967 |
| 2019 Revenue (in million) | $ 345 |
| Online Visibility Score (out of 113) | 113 |
| Price Range in USD | $5 to $155 |
| No of Product Categories | 10 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Jelly, Mask, Moisturizer, Night Cream, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 1 |
| Instagram Followers in M | 3.4 |
| Facebook Followers in M | 11 |
| Twitter Followers in K | 408 |
| Brand Ambassador / Endorsed by | Emilia Clarke, Radhika Apte |
| Slub Score | 2353 |
3. Guerlain
With some great products and product reviews this Paris-based brand is perhaps the most expensive skincare brands in this list. Guerlain is one of the most popular skincare brands for 2020 that offers some of the best anti-aging products.
Some of the products such as the Orchidee Imperiale Black Treatment can cost over a $1,000. No wonder we hear about these reviews from only A-list celebrities like Kim Kardashian.
| Slub Rank | 3 |
| Brand Name | Guerlain |
| Parent Company | LVMH |
| Year Est. | 1828 |
| 2019 Revenue (in million) | $473 |
| Online Visibility Score (out of 113) | 17 |
| Price Range in USD | $29 to $1550 |
| No of Product Categories | 11 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Jelly, Mask, Moisturizer, Night Cream, Oil, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 2 |
| Instagram Followers in M | 1.3 |
| Facebook Followers in M | 1.4 |
| Twitter Followers in K | 34.9 |
| Brand Ambassador / Endorsed by | Kim Kardashian |
| Slub Score | 2337 |
4. Shiseido
This Japanese beauty and skincare brand is making its mark around the world. It is not only one of the top 5 premium skincare brands in the world but also one of the oldest.
Shiseido primarily uses organic ingredients in its products. The anti-aging products remain a celebrity favorite. The Shiseido sunscreen SPF 50+ has been a staple in my vanity for a long time because its highly waterproof.
| Slub Rank | 4 |
| Brand Name | Shiseido |
| Parent Company | Shiseido |
| Year Est. | 1872 |
| 2019 Revenue (in million) | $ 1,040 |
| Online Visibility Score (out of 113) | 14 |
| Price Range in USD | $12 to $300 |
| No of Product Categories | 11 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Jelly, Mask, Moisturizer, Night Cream, Oil, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 2 |
| Instagram Followers in M | 1 |
| Facebook Followers in M | 2.7 |
| Twitter Followers in K | |
| Brand Ambassador / Endorsed by | Naomi Osaka, Lauren Tsai |
| Slub Score | 2251 |
5. Estée Lauder
Estée Lauder was founded in 1946 and remains as one of the most popular brands in the world. It has a wide variety of products ranges from skincare to makeup.
Estée Lauder, like many other brands, also has a famous anti-aging range. The Advanced Night Repair eye serum has one of the best reviews from A-list celebrities. Brand ambassadors for Estee Lauder include Karlie Kloss, and Kendall Jenner.
| Slub Rank | 5 |
| Brand Name | Estee Lauder |
| Parent Company | Estee Lauder |
| Year Est. | 1946 |
| 2019 Revenue (in million) | $ 700 |
| Online Visibility Score (out of 113) | 32 |
| Price Range in USD | $25 to $200 |
| No of Product Categories | 10 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Jelly, Mask, Moisturizer, Night Cream, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 1 |
| Instagram Followers in M | 3.9 |
| Facebook Followers in M | 2.4 |
| Twitter Followers in K | 419 |
| Brand Ambassador / Endorsed by | Karlie Kloss, Kendall Jenner, Fei Fei Sun |
| Slub Score | 1971 |
6. Olay
This is a billion-dollar beauty brand that started in 1952. Olay’s products lie in the mid-range price category with moisturizers, usually between $11- $30.
The company mainly deals with issues of women above the age of 30, which is aging. The Regenerist night moisturizer is perfect for mature skin. In addition, it produces a range of products for men.
| Slub Rank | 6 |
| Brand Name | Olay |
| Parent Company | Procter&Gamble |
| Year Est. | 1952 |
| 2019 Revenue (in million) | $ 2,800 |
| Online Visibility Score (out of 113) | 30 |
| Price Range in USD | $15 to $50 |
| No of Product Categories | 10 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Mask, Moisturizer, Night Cream, Oil, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 2 |
| Instagram Followers in M | 0.286 |
| Facebook Followers in M | 8 |
| Twitter Followers in K | 151 |
| Brand Ambassador / Endorsed by | Katie Holmes, Jesinta Campbell |
| Slub Score | 1862 |
7. La Roche-Posay
Founded in 1905, La Roche-Posay is a brand committed to making skincare available to all people. The brand is dermatology based and hence mainly deals with skin disorders such as eczema.
The products are moderately priced at an average of $13, making the brand a French pharmacy staple. Celebrities like Sarah Jessica Parker and Charlize Theron claim to use La Roche-Posay.
| Slub Rank | 7 |
| Brand Name | La Roche-Posay |
| Parent Company | L’Oreal |
| Year Est. | 1905 |
| 2019 Revenue (in million) | $ 1,100 |
| Online Visibility Score (out of 113) | 23 |
| Price Range in USD | $8 to $18 |
| No of Product Categories | 8 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Mask, Moisturizer, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 3 |
| Instagram Followers in M | 0.456 |
| Facebook Followers in M | 6.6 |
| Twitter Followers in K | 7 |
| Brand Ambassador / Endorsed by | Sarah Jessica Parker |
| Slub Score | 1675 |
8. Lancôme
Lancôme is a skincare and makeup brand under the L’Oreal umbrella. Traditionally, the company predominantly focused on women in their 40s and is now transitioning to focus on younger women.
Being a luxury brand, it is certainly a celebrity favorite. The products are expensive with a night cream priced at $125. From my personal experience, the Genifique Night cream works best for aging skin. Over the years many actresses, including Lupita Nyuong’o, Zendaya, and Lily Collins, have worked with Lancome.
| Slub Rank | 8 |
| Brand Name | Lancome |
| Parent Company | L’Oreal |
| Year Est. | 1935 |
| 2019 Revenue (in million) | $ 60 |
| Online Visibility Score (out of 113) | 65 |
| Price Range in USD | $15 to $125 |
| No of Product Categories | 9 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Mask, Moisturizer, Night Cream, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 3 |
| Instagram Followers in M | 4.9 |
| Facebook Followers in M | 10.4 |
| Twitter Followers in K | 374.4 |
| Brand Ambassador / Endorsed by | Julia Roberts, Lupita Nyong’o, Taylor Hill |
| Slub Score | 1578 |
9. Aveda
Founded in 1978, Aveda is an American brand that focuses on holistic skincare with the use of the Indian practice of Ayurveda. The products are, however, in the higher price range between $10-$100.
The brand does not do animal testing. The company captured the attention of older actresses like Taraji P. Henson and Lakshmi Menon.
| Slub Rank | 9 |
| Brand Name | Aveda |
| Parent Company | Estee Lauder |
| Year Est. | 1978 |
| 2019 Revenue (in million) | $ 449 |
| Online Visibility Score (out of 113) | 16 |
| Price Range in USD | $9 to $94 |
| No of Product Categories | 8 |
| Product Categories | Cleanser, Cream, Eye, Mask, Moisturizer, Oil, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 3 |
| Instagram Followers in M | 0.411 |
| Facebook Followers in M | 2.1 |
| Twitter Followers in K | 99.8 |
| Brand Ambassador / Endorsed by | Elyse Knowles |
| Slub Score | 1073 |
10. Neutrogena
This American skincare and cosmetics brand is a cult classic. Neutrogena mainly focuses on products for anti-ageing and acne. In countries like India, USA and UK, this is one of the top skincare brands making its mark for its low-price range and good results.
I would recommend the Hydro Boost hydrating serum if you are looking to get a beautiful glow. Unlike other serums, this does not give your skin an oily look.
| Slub Rank | 10 |
| Brand Name | Neutrogena |
| Parent Company | Johnson & Johnson |
| Year Est. | 1930 |
| 2019 Revenue (in million) | $ 361 |
| Online Visibility Score (out of 113) | 27 |
| Price Range in USD | $5 to $17 |
| No of Product Categories | 9 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Mask, Moisturizer, Night Cream, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 3 |
| Instagram Followers in M | 0.814 |
| Facebook Followers in M | 5.2 |
| Twitter Followers in K | 49.6 |
| Brand Ambassador / Endorsed by | Nicole Kidman, Aja King |
| Slub Score | 973 |
11. Dermalogica
Here is another brand that focuses on dermatology-based skincare. These products do not contain any fragrance, parabens, or skin irritants. The brand caters to a wide range of skincare issues.
The products are on the pricey range of $15-$150 and are vegan and cruelty-free. The active moist moisturizer is my personal favorite to use. In my group of friends, this product has great positive results. Celebrities like Jada Pinkett Smith and Kelly Brooks swear by Dermalogica skincare.
| Slub Rank | 11 |
| Brand Name | Dermalogica |
| Parent Company | Unilever |
| Year Est. | 1986 |
| 2019 Revenue (in million) | $ 256 |
| Online Visibility Score (out of 113) | 9 |
| Price Range in USD | $12 to $145 |
| No of Product Categories | 7 |
| Product Categories | Anti Aging, Cleanser, Cream, Mask, Moisturizer, Night Cream, Serum |
| Trends Spotted in 2020 (out of 8) | 6 |
| Instagram Followers in M | 0.0142 |
| Facebook Followers in M | 0.26 |
| Twitter Followers in K | 44.2 |
| Brand Ambassador / Endorsed by | January Jones, Mindy Kaling |
| Slub Score | 936 |
12. Charlotte Tilbury
Another well-known skincare brand, Charlotte Tilbury is in the pricier range of $15-$150 but has many devoted followers. The brand is famous around the globe especially in countries like the US, UK and UAE.
The company also focuses on anti-aging products. Sofia Vergara claims to use the Goddess Kin Clay mask, and it shows. Amal Clooney and Salma Hayek have also endorsed Charlotte Tilbury products.
| Slub Rank | 12 |
| Brand Name | Charlotte Tilbury |
| Parent Company | Islestarr Holdings |
| Year Est. | 2012 |
| 2019 Revenue (in million) | $ 126 |
| Online Visibility Score (out of 113) | 16 |
| Price Range in USD | $15 to $100 |
| No of Product Categories | 9 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Jelly, Mask, Moisturizer, Night Cream, Serum |
| Trends Spotted in 2020 (out of 8) | 5 |
| Instagram Followers in M | 3.6 |
| Facebook Followers in M | 0.843 |
| Twitter Followers in K | 188.8 |
| Brand Ambassador / Endorsed by | Blake Lively, Olivia Culpo, Selma Hayek, Amal Clooney |
| Slub Score | 851 |
13. Kiehl’s
American skincare brand, Kiehl’s is over 165 years old, making it one of the oldest top skincare brands in the world. These products come in a price tag between $10-$140.
Although the Midnight Recovery Concentrate is expensive, yet it is my go-to night serum. It replenishes your skin and gives you smooth skin.
| Slub Rank | 13 |
| Brand Name | Kiehl’s |
| Parent Company | L’Oreal |
| Year Est. | 1851 |
| 2019 Revenue (in million) | $ 16 |
| Online Visibility Score (out of 113) | 11 |
| Price Range in USD | $10 to $138 |
| No of Product Categories | 7 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Mask, Moisturizer, Serum |
| Trends Spotted in 2020 (out of 8) | 4 |
| Instagram Followers in M | 0.921 |
| Facebook Followers in M | 3.3 |
| Twitter Followers in K | 88.1 |
| Brand Ambassador / Endorsed by | January Jones, Janelle Monae |
| Slub Score | 796 |
14. Vichy
A popular French cosmetics brand, Vichy was founded in 1931. It centers its products on an array of skincare issues like ageing, acne, and oil and dry skin.
With great products for sensitive skin, the price of the products stays high on the scale. Its clay mask, with a price tag of $20, seems to have positive reviews on the internet.
| Slub Rank | 14 |
| Brand Name | Vichy |
| Parent Company | L’Oreal |
| Year Est. | 1931 |
| 2019 Revenue (in million) | $ 30 |
| Online Visibility Score (out of 113) | 28 |
| Price Range in USD | $10 to $75 |
| No of Product Categories | 8 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Mask, Moisturizer, Night Cream, Serum |
| Trends Spotted in 2020 (out of 8) | 3 |
| Instagram Followers in M | 0.0618 |
| Facebook Followers in M | 8.4 |
| Twitter Followers in K | 4 |
| Brand Ambassador / Endorsed by | Liesl Laurie |
| Slub Score | 787 |
15. The Ordinary
A relatively new brand, The Ordinary is under the Deciem company, and is well on its way to become one of the cult classic & top skincare brands. A typical The Ordinary skincare product costs about $10, making it a hit among teenagers and young adults. The brand is transparent about its ingredients list, which appeals to the millennials.
The AHA & BHA peeling solution, popularly known as the vampire facial, is a great chemical exfoliator. However, it might not suit sensitive skin types. On the contrary, The Ordinary products seem to have some of the best skin care product reviews. Kim Kardashian claims this brand is her skincare secret.
| Slub Rank | 15 |
| Brand Name | The Ordinary |
| Parent Company | Deciem |
| Year Est. | 2017 |
| 2019 Revenue (in million) | $ 13 |
| Online Visibility Score (out of 113) | 51 |
| Price Range in USD | $4 to $28 |
| No of Product Categories | 8 |
| Product Categories | Anti Aging, Cleanser, Eye, Jelly, Mask, Moisturizer, Oil, Serum |
| Trends Spotted in 2020 (out of 8) | 6 |
| Instagram Followers in M | 1.1 |
| Facebook Followers in M | 0.598 |
| Twitter Followers in K | – |
| Brand Ambassador / Endorsed by | – |
| Slub Score | 783 |
16. Tatcha
Another J-beauty brand, Tatcha uses organic Japanese ingredients without harsh products. The brand does not have a specific focus group and divides its attention to a variety of skincare issues like aging, uneven skin tone, and dullness.
The Violet-C brightening serum is great if you have dull skin and dark spots. Vicky Tsai, the founder has remained the face of the brand over the years.
| Slub Rank | 16 |
| Brand Name | Tatcha |
| Parent Company | Unilever |
| Year Est. | 2009 |
| 2019 Revenue (in million) | $ 100 |
| Online Visibility Score (out of 113) | 4 |
| Price Range in USD | $12 to $120 |
| No of Product Categories | 11 |
| Product Categories | Anti Aging, Cleanser, Cream, Eye, Jelly, Mask, Moisturizer, Night Cream, Oil, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 3 |
| Instagram Followers in M | 1.1 |
| Facebook Followers in M | 0.209 |
| Twitter Followers in K | 21.6 |
| Brand Ambassador / Endorsed by | – |
| Slub Score | 607 |
17. Renée Rouleau
The brand was started by Renée Rouleau who is an esthetician with an experience of over 30 years. The products cater to the need of all skin types and skin related issues.
The company has its own, “What is my skin type?” quiz which suggests products accordingly. The brand offers solutions for a lot of skin issues like acne and even has special serums. The brand advocates against animal testing and is cruelty-free.
| Slub Rank | 17 |
| Brand Name | Renee Rouleau |
| Parent Company | Renee Rouleau |
| Year Est. | 2017 |
| 2019 Revenue (in million) | $ 4 |
| Online Visibility Score (out of 113) | 1 |
| Price Range in USD | $15 to $154 |
| No of Product Categories | 10 |
| Product Categories | Oil, Anti Aging, Cleanser, Cream, Eye, Mask, Moisturizer, Night Cream, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 4 |
| Instagram Followers in M | 0.043 |
| Facebook Followers in M | 0.0015 |
| Twitter Followers in K | 39.9 |
| Brand Ambassador / Endorsed by | Demi Lovato |
| Slub Score | 583 |
18. Drunk Elephant
This is one of the emerging yet top skincare brands. With its ethos to use only eco-friendly ingredients, it stands apart from its older competitors. The products are moderately priced with an average of $50, and are formulated formulated for different skin types. They suit many people and have certainly earned positive reviews.
| Slub Rank | 18 |
| Brand Name | Drunk Elephant |
| Parent Company | Shiseido |
| Year Est. | 2012 |
| 2019 Revenue (in million) | $ 100 |
| Online Visibility Score (out of 113) | 6 |
| Price Range in USD | $16 to $100 |
| No of Product Categories | 9 |
| Product Categories | Serum, Anti Aging, Cleanser, Cream, Eye, Mask, Moisturizer, Night Cream, Oil |
| Trends Spotted in 2020 (out of 8) | 3 |
| Instagram Followers in M | 1 |
| Facebook Followers in M | 0.056 |
| Twitter Followers in K | 14.8 |
| Brand Ambassador / Endorsed by | Vanessa Hudgens, Christina Ricci |
| Slub Score | 559 |
19. Glossier
Started in 2014, Glossier is one of the newer top-rated top skincare brands. With a price range of $10-$35, we had put it in a mid-to-expensive category.
With its millennial pink packaging and minimalistic approach to skincare, the company centers towards young women. Glossier treats all its customers as influencers. As for its ambassadors, lesser-known models are used.
| Slub Rank | 19 |
| Brand Name | Glossier |
| Parent Company | Glossier |
| Year Est. | 2010 |
| 2019 Revenue (in million) | $ 100 |
| Online Visibility Score (out of 113) | 16 |
| Price Range in USD | $10 to $35 |
| No of Product Categories | 7 |
| Product Categories | Cleanser, Cream, Jelly, Mask, Moisturizer, Sun Screen |
| Trends Spotted in 2020 (out of 8) | 3 |
| Instagram Followers in M | 2.8 |
| Facebook Followers in M | 0.359 |
| Twitter Followers in K | 106.8 |
| Brand Ambassador / Endorsed by | – |
| Slub Score | 549 |
20. Loli
With everyone wanting sustainability in skincare these days, Loli made its presence in the year 2018. The clean and conscious brand uses organic and food-grade products. Loli products are on the pricier side.
Their best-selling Date Nut Brulee retails at whopping $48, which the brand claims, is a 3-in-1 miracle balm and the product reviews prove it. The official website provides BIY (blend-it-yourself) which allows its customers to create their own skincare products.
| Slub Rank | 20 |
| Brand Name | Loli |
| Parent Company | Loli |
| Year Est. | 2018 |
| 2019 Revenue (in million) | – |
| Online Visibility Score (out of 113) | 15 |
| Price Range in USD | $12 to $68 |
| No of Product Categories | 8 |
| Product Categories | Moisturizer, Anti Aging, Cleanser, Eye, Jelly, Mask, Oil, Serum |
| Trends Spotted in 2020 (out of 8) | 4 |
| Instagram Followers in M | 0.041 |
| Facebook Followers in M | 0.0038 |
| Twitter Followers in K | 0.544 |
| Brand Ambassador / Endorsed by | – |
| Slub Score | 457 |
21. CeraVe
Founded in 2006, CeraVe is a skincare brand developed with dermatologists. The company does not focus on any specific issue, but rather on delivering affordable skincare to all.
The is one of the best top skincare brands suggested by dermatologists. Tik Tok, the popular social media application made this not-so-famous brand a cult classic.
| Slub Rank | 21 |
| Brand Name | CeraVe |
| Parent Company | L’Oreal |
| Year Est. | 2006 |
| 2019 Revenue (in million) | $ 5 |
| Online Visibility Score (out of 113) | 20 |
| Price Range in USD | $10 to $30 |
| No of Product Categories | 7 |
| Product Categories | Moisturizer, Anti Aging, Cleanser, Cream, Eye, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 2 |
| Instagram Followers in M | 0.205 |
| Facebook Followers in M | 0.408 |
| Twitter Followers in K | 15.6 |
| Brand Ambassador / Endorsed by | – |
| Slub Score | 395 |
22. Laneige
This Korean skincare brand is everyone’s top pick these days. Laneige products are moderately priced. The brand focuses on specific skin types like oily, dry and sensitive skin, and dull skin.
The lip sleeping mask is certainly my personal favorite. It makes your lips smooth and soft and also has a sweet fragrance. Korean actresses Kim Yoo Jung and Lee Sung-Kyung are the ambassadors.
| Slub Rank | 22 |
| Brand Name | Laneige |
| Parent Company | Amore Pacific |
| Year Est. | 1994 |
| 2019 Revenue (in million) | $ 22 |
| Online Visibility Score (out of 113) | 9 |
| Price Range in USD | $6 to $30 |
| No of Product Categories | 9 |
| Product Categories | Moisturizer, Anti Aging, Cleanser, Cream, Eye, Mask, Night Cream, Sun Screen, Serum |
| Trends Spotted in 2020 (out of 8) | 4 |
| Instagram Followers in M | 0.338 |
| Facebook Followers in M | 0.199 |
| Twitter Followers in K | – |
| Brand Ambassador / Endorsed by | You-Jung Kim |
| Slub Score | 357 |
23. Cetaphil
Another favorite among the top skincare brands with products for dry, acne-prone and sensitive skin is Cetaphil. It was founded in 1947. The products are priced in the average range of $10-$15 which is a bonus.
I use the Gentle skin cleanser as my day-to-day cleanser, which I recommend this cleanser for teenagers and young women. As it does not contain any fragrance and is very gentle on the skin.
| Slub Rank | 23 |
| Brand Name | Cetaphil |
| Parent Company | Galderma Laboratories |
| Year Est. | 2018 |
| 2019 Revenue (in million) | $ 14 |
| Online Visibility Score (out of 113) | 18 |
| Price Range in USD | $7 to $15 |
| No of Product Categories | 7 |
| Product Categories | Mask, Anti Aging, Cleanser, Cream, Eye, Moisturizer, Sun Screen |
| Trends Spotted in 2020 (out of 8) | 2 |
| Instagram Followers in M | 0.06 |
| Facebook Followers in M | 0.101 |
| Twitter Followers in K | – |
| Brand Ambassador / Endorsed by | Drew Barrymore, Cetaphil |
| Slub Score | 320 |
24. Glamglow
Another luxury skincare brand on our list is Glamglow. Subsequently after its launch in 2010, it was touted as the most sought-after brand by many celebrities and skincare fanatics. The price of Glamglow products is quite expensive with their masks lying between $10-$60.
It attends to a list of skin-related issues like acne, dullness, and oiliness. My recommendation is the Thirstymud mask which I use as a night mask. It reduces uneven texture, giving your skin that smooth look.
| Slub Rank | 24 |
| Brand Name | Glamglow |
| Parent Company | Estee Lauder |
| Year Est. | 2010 |
| 2019 Revenue (in million) | $ 6 |
| Online Visibility Score (out of 113) | 3 |
| Price Range in USD | $9 to $65 |
| No of Product Categories | 8 |
| Product Categories | Cream, Anti Aging, Cleanser, Eye, Mask, Moisturizer, Oil, Serum |
| Trends Spotted in 2020 (out of 8) | 1 |
| Instagram Followers in M | 1.9 |
| Facebook Followers in M | 0.297 |
| Twitter Followers in K | 21.5 |
| Brand Ambassador / Endorsed by | Drew Barrymore, Nina Dobrev |
| Slub Score | 318 |
25. Glow Recipe
Another sustainable brand on our list of top skincare brands is the Korean skincare brand, Glow Recipe. Founded in 2014, Glow Recipe products use 100% recyclable packaging.
The masks and other products are moderately priced. The $45 Watermelon Glow Sleeping Mask has had great reviews from the customers. All the masks are fruit-based, which seems like an innovative outlook on skincare.
| Slub Rank | 25 |
| Brand Name | Glow Recipe |
| Parent Company | LVMH |
| Year Est. | 2014 |
| 2019 Revenue (in million) | $ 2 |
| Online Visibility Score (out of 113) | 2 |
| Price Range in USD | $10 to $50 |
| No of Product Categories | 8 |
| Product Categories | Serum, Anti Aging, Cleanser, Cream, Eye, Mask, Moisturizer, Night Cream |
| Trends Spotted in 2020 (out of 8) | 4 |
| Instagram Followers in M | 0.81 |
| Facebook Followers in M | 0.0703 |
| Twitter Followers in K | 23.3 |
| Brand Ambassador / Endorsed by | – |
| Slub Score | 306 |
Did your favorite brand make it to our list? Let us know what you think about this year’s ranking of top skincare brands by commenting below and tweeting @shilpa1ahuja.
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Saliha Sameera is a Fashion Journalism Intern at Shilpaahuja.com. She is pursuing her bachelor’s degree in Computer Science and Engineering from Crescent University, Chennai. Growing up in Abu Dhabi, she enjoys cultural experiences and learning new languages. She is an introvert who loves traveling and exploring new things and places. She absolutely loves shopping and makeup. Her favorite looks include a classic winged eyeliner and red lipstick with an evergreen Chanel bag.