Here’s some news for all you Delhi-ite fashionistas! Juicy Couture just launched its flagship store in New Delhi. The casual luxury brand has its new store in DLF Promenade Mall, New Delhi. Last week when I was traveling to Chandigarh (my looovely hometown), I also happened to see their store in Elante Mall. (For once, we Chandigarites have gotten something before Delhi-ites did)! Other than the two, Juicy also has a store in Ambience Mall, Gurgaon.


Here’s a look at their latest Spring 2016 collection, which, according to Juicy Couture, is inspired by “the sandy beaches of the Cote d’Azur to the markets of Morocco” and has a chic, holiday feel to it.


Here are some of my favorites from the Spring 2016 collection by Juicy Couture (I like the shoes way more than the clothes!):

Shilpa Ahuja a designer and entrepreneur. She is the editor-in-chief of, which she founded with the goal of inspiring confidence in the modern working woman through fashion. Fashion has traditionally been for the rich, white, thin woman. That's how it evolved over centuries and that's how it's been represented in fashion media. But Shilpa believes that with the changing role of women in the society, fashion has changed, too. She believes that fashion is for everyone, regardless of their age, gender, color, body type and background. So she translates runway fashion into easy style advice that one can incorporate into their daily lives. Shilpa's work has been published in the University of Fashion blog and Jet Airways magazine. She is also an artist, illustrator and cartoonist. She is also the creator of Audrey O., a comic series that represents the lifestyle of millennial women. She enjoys creative writing and world travel. Her art has been exhibited at Harvard Graduate School of Design and the Aroma Hotel, Chandigarh and been published in Chandigarh Times. Originally from Chandigarh, Shilpa also has a professional degree in architecture and has worked in interior project management. She is also the author of the book "Designing a Chinese Cultural Center in India". Shilpa has a Masters in Design Studies degree from Harvard University. For feedback and questions, please email