Terms of Service

Last updated on January 21, 2018

This page describes the terms and conditions that govern your use of certain Shilpa Ahuja digital products, including ShilpaAhuja.com, Audrey O., Ask Shilpa, and other applications and websites, offered by Shilpish Fashion Loft, Sole Proprietrix Shilpa Ahuja (referred to as ‘SFL”, “us” or “we”).


1.1 If you choose to use ShilpaAhuja.com ( or the “Site”), SFL’s mobile sites and applications, any of the features of this Site, including but not limited to RSS, API, software and other downloads (collectively, the “Services”), you will be agreeing to abide by all of the terms and conditions of these Terms of Service between you and Shilpish Fashion Loft (“SFL”, “us” or “we”).

1.2 We may change, add or remove sections of these Terms of Service at any time, which shall immediately become effective upon posting. It is your responsibility to read and review these Terms of Service prior to each use of the Site and by continuing to use this Site, you agree to any additions or modifications.

1.3 If you deem any of these rules or future modifications as unacceptable, you may choose to discontinue your use of ShilpaAhuja.com.

(SEE SECTION 8.1 REGARDING TERMINATION OF SERVICE). Your continued use of the services now, or after the posting of any modifications in these rules indicates, or will indicate, your acceptance of such rules, additions or modifications.

1.4 We may suspend, change, or discontinue any aspect of the Services at any time, including the availability of content, any Services feature or database. We may also impose limits on specific services or features or restrict your access to particular parts or all of the Services without notice or liability.


2.1 The contents of the Services, including the Site, are intended for your non-commercial,  personal use. All materials published on the Services (including, but not limited to articles, photographs, video or other multimedia, images, illustrations and audio clips, also known as the “Content”) are protected by copyright, and owned or controlled by ShilpaAhuja.com or the party credited as the provider of the Content. You will abide by any and all additional copyright notices, information, or restrictions contained in any Content accessed through the Service.

2.2 The Services and Contents are protected by copyright pursuant to Indian and international copyright laws. You may not modify, participate in the transfer or sale of, reproduce (except as provided in Section 2.3 of these Terms of Service), publish, transmit, create new works from, perform, display, distribute or in any way exploit, any of the Content or the Services (including software) in whole or in part.

2.3 You may copy or download the Content and any other downloadable items displayed on the Services for personal use only, provided that you maintain all copyright and other notices contained therein. Storing of or copying any Content for non-commercial, or other than personal use is expressly prohibited without prior written permission from ShilpaAhuja.com Rights and Permissions Department, or the copyright holder identified in the copyright notice contained in the Content.

2.4 The Content of the Services is owned or licensed to SFL. Certain Content is furnished by our authors, who will not be liable for any inaccuracies, delays, omissions or errors in any such Content, or in the delivery or transmission of all or any part thereof, or for any damages arising therefrom.


3.1 You shall not upload to, distribute or otherwise publish on to the Services any defamatory, libelous, slanderous, pornographic, obscene, abusive, or otherwise illegal material.

Be courteous. You agree that you will not verbally abuse or threaten other members, use defamatory or libelous language, or deliberately disrupt discussions with repetitive or meaningless messages or “spam.”

Use respectful language. Like any community, the online conversation flourishes only when our Members feel safe and welcome. You agree not to use abusive language or language that discriminates on the basis of color, creed, nationality, gender, sexual preference, religion, age, region, race, disability, etc. Hate speech of any kind will result in immediate and permanent suspension of access to all or part of the Services.

Debate, but don’t attack. In a community full of opinions and preferences, people may disagree. SFL welcomes active discussions and encourages heated debates on the Services, but personal attacks are a direct violation of these Terms of Service and may result in immediate and permanent suspension of access to all or part of the Service.

3.2 The Services shall be used only in a personal, noncommercial manner. You shall not, without the express approval of SFL, publish or otherwise distribute any material containing any solicitation of funds, advertising or solicitation for goods or services.

3.3 You acknowledge that any submissions you make to the Services (i.e., user-generated content including but not limited to: questions, reviews, forum messages, text, video, comments, audio and photographs, as well as computer code and applications) (each, a “Submission”) may be edited, modified, removed, transmitted, published, and displayed by ShilpaAhuja.com and you waive any rights you may have in having the material altered or changed in a manner not agreeable to you. Submissions made to the Services may also be included in our RSS feeds, APIs and made available for republishing through any other formats.

3.4 You grant SFL a perpetual, nonexclusive, royalty free, world-wide, sub-licensable license to the Submissions, which includes without limitation the right for SFL or any third party it designates, to use, transmit, copy, distribute, publicly perform, excerpt, publish, publicly display, create derivative works of, tag, encode, host, index, cache, adapt and modify (including without limitation the right to adapt to streaming, broadcasting, downloading, thumbnail, mobile, digital, scanning or other technologies) in any form or media now known or hereinafter developed, any Submission posted by you on or to the Services or any other website owned by SFL, including any Submission posted on directly or to the Services through a third party.

3.5 You are solely responsible for the content of your Submissions. However, while SFL does not and cannot review every Submission and is not responsible for the content of these messages or comments, SFL reserves the right to delete, move, or edit Submissions that it, in its sole discretion, deems abusive, hurtful, defamatory, obscene, pornographic, spammy, in violation of copyright or trademark laws, or otherwise unacceptable or unlawful.

3.6 By making a Submission, you are consenting to its display and publication on the Site and in the Services and for related offline and online promotional uses.

3.7 Any person involved in or affiliated with the production of a work reviewed on ShilpaAhuja.com or elsewhere in the Services may not submit a Readers’ Review of that work or competing works.


4.1 You may not access or use, or attempt to access or use, the Services to take any action that could harm us or a third party. You may not interfere with the operation of the Services, or use the Services in a manner that violates any laws. You may not access parts of the Services for which you are not authorized. You may not attempt to circumvent any restriction or condition imposed on your use or access, or do anything that could disable or damage the appearance or functioning of the Services, including the presentation or display of advertising. Being exposed to advertising is a condition of accessing the Services.

4.2 Some pages on Shilpa Ahuja Media (SAM) [a part of Shilpish Fashion Loft ] websites may contain links to external websites not owned by, or officially affiliated with, ShilpaAhuja.com in any way. The SFL Services may contain links to other related internet sites, sources, citations and advertisers. Since we are not responsible for the availability of these outside resources or their contents, you should direct any concerns or feedback regarding any external third-party link to such site. We are not responsible for the privacy practices or the content of such websites.

External links
Some pages on Shilpa Ahuja Media (SAM) [a part of Shilpish Fashion Loft ] may contain links to external websites not owned by, or officially affiliated with, ShilpaAhuja.com in any way. We are not responsible for the privacy practices or the content of such websites.

Changes to this policy
We may change this policy at any time. You can find the updated and latest policy here at any time.


5.1 You represent, warrant and covenant (a) that no materials of any kind submitted through your account will (i) violate, plagiarize, or infringe upon the rights of any third party, including copyright, trademark, privacy or other personal or proprietary rights; or (ii) contain libelous or otherwise illegal material; and (b) that you are at least thirteen years old. You hereby defend, indemnify and hold harmless SFL and all officers, directors, owners, agents, affiliates, information providers, licensors and licensees (collectively, the “Indemnified Parties”) from and against any and all liability and costs, including but not limiting to, reasonable attorneys’ fees, incurred by the Indemnified Parties in connection with any claim arising out of any breach by you or any user of your account of these Terms of Service or the foregoing representations, covenants and warranties . You shall cooperate as fully as reasonably required in the defense of such a claim. SFL reserves the right, at its own expense, to assume the exclusive defense and control of any matter subject to indemnification by you.

5.2 SFL does not represent or endorse the accuracy or reliability of any opinion, advice, statement, or other information uploaded, displayed and/or distributed through the Services by any user or reader, information provider or any other person or entity. You acknowledge that any reliance upon any such statement, advice, opinion, or information shall be at your sole risk. The services and all downloadables are distributed by us on an “as is” basis without any kind of warranties, express or implied, including, but not limited to, implied warranties of merchantability, warranties of title or use for a particular purpose. You hereby acknowledge that the use of these services is at your sole risk.


6.1 If you indicate on your registration form that you would like to receive such information, we, our owners and assigns, may allow certain third-party vendors to provide you with information about our or their new products and services and such updates.

6.2 SFL reserves the right to send electronic mail or messages to you for the purpose of informing you of modifications or additions to the Service.

6.3 SFL reserves the right to disclose any or all information about your usage and demographics, provided that it will not reveal your personal identity or personal details in connection with the disclosure of any such information. Advertisers and/or Licensees on our website may share or collect personal information about you only if you indicate your acceptance. For more information, please read our Privacy Policy.

6.4 SFL may contact you via electronic mail regarding your participation in our user surveys, asking for your feedback on current Services or prospective services or products. This information will be used to improve the Services and better understand the users, and any such information we obtain in these surveys shall not be shared with third parties, except in aggregate form.


7.1 You shall have no rights to our proprietary software and related documentation, or any enhancements or changes thereto, provided to you for accessing the Services (“Software”). You may not assign, sublicense or transfer any licenses granted by ShilpaAhuja.com, and any attempt at such assignment, sublicense, or transfer shall be null and void. You may make one copy of such software for personal, non-commercial and archival purposes only. You may not otherwise distribute, modify, copy, reverse engineer, or create derivative works from Software, neither for personal use nor commercial.


8.1 You may terminate your subscription account at any time by calling Customer Care at +91 44 4355 0838 or emailing us at [email protected]. Upon termination, you will receive an automated confirmation via email that your cancellation was processed, and your access will be suspended within 72 hours. Termination of any paid digital products will be governed by our Cancellation and Refund Policy for Digital Products.

8.2 SFL, in its sole discretion, may change, terminate or suspend your access to all or part of the Services for any reason, including, but not limited to, breach of these Terms of Service.


9.1 In respect of all matters and/or disputes arising out of, in connection to or in relation to this agreement, only the civil courts at Chennai, India shall have jurisdiction, to the exclusion of all other courts.

9.2 Notwithstanding any of the foregoing, nothing in these Terms of Service will serve to preempt the promises made in SFL’s Privacy Policy.

9.3 Correspondence should be sent to [email protected].

9.4 If you believe your work has been copied in a way that constitutes copyright infringement of content, material, image or other media, please provide the following information to us. To be effective, the Notice must include ALL of the following:

1. a physical or electronic signature of the authorized person who is acting on behalf of the owner of the exclusive copyright that is allegedly infringed;
2. a detailed description of the copyrighted work that you claim has been infringed;
3. a detailed description of where the material that you claim has been infringed is located on the Site;
4. your address, phone number, email and all other information reasonably sufficient to permit us to contact you;
5. a statement by you that you have a good faith belief that the allegedly infringed use is not authorized by its copyright owner, its agent, or the law; or is otherwise common knowledge or free-to-use;
6. a statement by you, made under penalty of perjury, that the above information in your Notice is accurate to your knowledge and that you are the copyright owner or authorized to act on behalf of the copyright owner of an exclusive right that is disputed.

Notices of claimed copyright infringement should be directed to:

By mail:

Shilpa Ahuja Media ( a part of Shilpish Fashion Loft)
Suit 526, Sector 10
Panchkula, HR 134109, India

Attention: Shilpa Ahuja
+91 44 4355 0838

By email: [email protected]