Fashion Photographer Genc Fona Shares our June Cover Story

Pristina (Kosovo) based fashion photographer Genc Fona is the man behind our June cover. Here, he shares the story behind the shoot and his own work.

Gresa Nafezi fashion model shoot editorial photography
Model: Gresa Nafezi (@gresanafezi); Photographer: Genc Fona (; Stylist: Lena Fona (@uniquebyanel); Hair & Makeup: Diana (@diana_hairmakeupartist); Retouch Artist: Dea Tafarshiku (@retouchbydea)

The Work

A fashion photographer’s work revolves around people, be it the model, stylist, makeup artist, nail or hair stylist, or retouch up artist. Therefore, it’s very important to have a good chemistry with the team, and also to have a great communication with clients. The best thing I like about my work is the commitment I feel when working with a good team.

My main work is to do fashion and beauty photo-shoots, which I started doing professionally more than 5 years ago. Everything beautiful around me kinda inspires me to make a great things.


The Process

I usually create a moodboard in which I select everything that I’d like to take place in my shoot. Then I present it to my clients where we discuss about it and mix our ideas together.

The editorial image on June cover creates a rustic, Italian and authentic feel. I have given the title of, “Old places have soul” to this shoot.

Fashion Photographer Genc Fona

It’s a very special feeling to take pics in old cities with history. These places inspire you to create great art. I liked the idea of taking a picture in an old town and give a little Italian taste. There is nothing better than a Vespa in an old town.

The photo shoot did not take long because we had all the things ready. I used Canon EoS R camera with settings 1/160 sec, f/4, ISO100. I used two light setups.

The Team

The model is Gresa Nafezi, and she is 20 years old. She is a balerine and a professional model. She lives in the city of Prizren (Republic of Kosovo). Because Gresa is a ballerina, she is great at posing and it’s so easy for her to pose for pictures. It was so easy for me to work with her too.

Fashion Photographer Genc Fona

The other people behind this work are Dea Tafarshiku (retouch artist), Lena Fona (Stylist), and Diana (hair and makeup). My stylist and I have been working together since the beginning of my career, and we have a great communication. We know each other’s needs and preferences, so over time, it has become quite easy to work with her.

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