Author List

Shilpa Ahuja a designer and entrepreneur. She is the editor-in-chief of ShilpaAhuja.com, which she founded with the goal of inspiring confidence in the modern working woman through fashion. Fashion has traditionally been for the rich, white, thin woman. That's how it evolved over centuries and that's how it's been represented in fashion media. But Shilpa believes that with the changing role of women in the society, fashion has changed, too. She believes that fashion is for everyone, regardless of their age, gender, color, body type and background. So she translates runway fashion into easy style advice that one can incorporate into their daily lives. Shilpa's work has been published in the University of Fashion blog and Jet Airways magazine. She is also an artist, illustrator and cartoonist. She is also the creator of Audrey O., a comic series that represents the lifestyle of millennial women. She enjoys creative writing and world travel. Her art has been exhibited at Harvard Graduate School of Design and the Aroma Hotel, Chandigarh and been published in Chandigarh Times. Originally from Chandigarh, Shilpa also has a professional degree in architecture and has worked in interior project management. She is also the author of the book "Designing a Chinese Cultural Center in India". Shilpa has a Masters in Design Studies degree from Harvard University. For feedback and questions, please email [email protected]

Sahana is a Senior Staff Writer at ShilpaAhuja.com. With an experience in fashion and lifestyle writing, Sahana is responsible for Indian and international fashion week coverage every year, and is developing an expertise in apparel trend forecasting. She also writes about health and fitness, having pursued yoga for 6 years now. She’s not a gym person at all but is all for “running in the park” and is an amateur cyclist. Books and coffee are her other passions. She’s also an amateur photographer. She’s a hardcore Bollywood fan and she loves to cover the nostalgic topics on the same. From fashion trends to famous characters, she can make anyone love Bollywood! Her best article has been 90s Bollywood fashion, a readers’ favorite so far! Prior to her experience with ShilpaAhuja.com, Sahana has written as a freelance author for online magazine, Mashup Corner, and interned at EventsHigh as a content writer. Her blogs on basic fashion, makeup, fitness and city’s food joints that gave her a chance to experiment with her writing. She also has voiced her opinions about feminism and equal rights for men and women at PolkaCafe journals and after quitting her job, she decided to take up writing as her full time career. Sahana is an engineering graduate and has worked in an MNC, Tesco, for more than a year as an Operations Support. It was her sheer love for fashion that made her quit the monotonous 9 to 5 job to pursue a career in the fashion industry. She’s originally from Bangalore and is currently settled in Chennai (she’s loving the city)! For any queries and discussions, contact her at [email protected] You can also tweet her at https://twitter.com/Sahana_17

Anusha Jain is a Staff Writer & SlubShop Manager at ShilpaAhuja.com. She has a diploma in Fashion Design from iNIFD and is originally from Andhra Pradesh. Before entering into the field of fashion, she got a Masters in Analytical Chemistry. Her love in fashion design, a passion in staying updated with the latest trends and zeal to do something creative paved her way to a career in fashion. Here, at Shilpaahuja.com, she works on bringing the latest in shopping ideas, fashion tips and beauty advice to SlubShop, the world’s first purely trend-based affiliate store. Accessories are her expertise. Her work on SlubShop involves bringing the latest runway trends to the masses, and designing the UI/UX to make it look innovative and fresh. She is also a fitness and dieting aficionado, writing about bringing the latest in the world of wellness and health. When she’s not writing she loves to travel, watch movies and also she is interested in photography, using herself as a muse. For feedback and questions, email [email protected] or connect with her on Twitter @Anushajain14.

Pinky is a Staff Writer and Research Analyst at ShilpaAhuja.com, and an iNIFD graduate with a diploma in fashion design. Pinky’s expertise lies in the latest wedding fashion trends and hair/makeup advice. Prior to taking up a career in fashion, Pinky graduated with a B.Com (C.S) from Ethiraj College. She is also an art and a movie buff, she loves to read a lot of online stuff, mostly fashion! The girl next door trying to juggle homemaking, blogging & wanderlust! Creating insights on beauty, hair & Indian fashion trends, one article at a time... Her hobbies include shopping (obviously!), hogging food at city’s new restaurants & listening to Bollywood music. Although Pinky is keen on taking the fitness route in 2018. For questions or discussions, email [email protected] or tweet her @coolbuddy13141

Nishita is a Staff Writer/ Journalist at ShilpaAhuja.com. She is a graduate of National Institute of Fashion Technology and has a degree in leather design. A lover of all things fashion, she writes about everything from beauty, hair and lifestyle to fashion trends and how-to’s. Her area of expertise is outfit ideas but being fresh out of college, she also loves writing about college fashion. Her new found love of baking is currently taking over her life, making her write about all things chocolate and easy recipes. With a flair for sketching and a great eye for detail, she’s previously designed leather garments for brands like Diesel and Salsa. When she’s not writing, she’s busy reading extremely sappy Nicholas Spark’s novels, sewing clothes and listening to some indie rock. Also super passionate about photography, she loves portraits and wildlife photography - a habit turned love that formed with the amount of traveling she did as a teenager. As a girl who grew up with books and movies like Pride & Prejudice, her love for period fashion is huge. And being curly haired, she’s always on a constant hunt for solutions to problems that come with having ringlets and loves sharing them with people through her articles. For feedback and questions, email [email protected] or connect with her on twitter @ni95.

Shazia Bargathullah is a regular freelance writer at ShilpaAhuja.com. She is also a fashion design graduate from iNIFD. Her journey started with a keen visual eye, an interest in styling and a passion for design. She has an expertise in modest fashion and writes about makeup tips, beauty trends and runway-inspired fashion ideas. She is also the author of the blog Devil Wears Parda. For comments and feedback, please email [email protected]

Sonali Mishra has interned at ShilpaAhuja.com as a Content Contributor. She graduated with a degree in Production Engineering from Trichy Engineering College and currently works at Amazon. With a vast experience in engineering at companies like Ford and L&T, Sonali's real love for fashion got the opportunity to be showcased through her fashion articles. She loves to write about fashion shopping and celebrity style. Please email at [email protected] for questions and comments.

Please refer to the article for individual guest author's bio and details. For any questions, feedback or concerns, please email [email protected]

The Guy is very handsome, and loves being misunderstood. He loves sports, cars, sports cars and women. He's an expert on men's fashion and lifestyle, but frankly, he's also an expert on women's fashion, particularly when it comes to looking sexy. Follow him on Twitter @slubguy where he posts the hot photo-shoots he does for Shilpa Ahuja, and writes his opinions on sports and politics. For feedback and questions and any advice, email [email protected]

Kruthika Ravi is a freelance writer at ShilpaAhuja.com. She is a fashion design graduate from Pearl Academy of Fashion, and also the recipient of their award for 'Best Design Collection' in 2012. Her work focuses on fashion merchandising, and writing articles for fashion shopping ideas and basic style tips. She an imaginator based in Chennai, India. A fashion design major, she explores her thoughts through art, design and words. She enjoys traveling to explore, loves animals and novels are her best friends. For comments and questions, please email [email protected]

Lima Aier is a Content Writer overseeing #content pertaining to latest news, fashion, beauty, and red carpet dressing. Prior to ShilpaAhuja.com, she started her career as a B2B writer which helped her quickly understand the business lingo and channel work around SEO articles for different writing spheres like financial services, education, marketing/advertising, software technology, and healthcare. Surely this experience fostered awareness around business writing, but it was her sweet spot for fashion and keen eye for trends that made her transition into fashion writing. The intersection of the business writing skills to working on current fashion gave her the added bonus to be adaptable for handling a number of client’s style. She did Bachelors and Masters in English from North Eastern Hill University. In addition, she obtained a Diploma in Creative Writing. Originally from Dimapur, Nagaland, Lima loves staying up to date in current culture news, be it movies, music, or social media. When she isn’t staring at an accessible screen, you can find her spending way too much napping or trying new beauty products. She can be contacted at [email protected]

Shrutika Potwar is an SEO analyst and a part-time blogger with an experience of two years in the IT sector. She loves to blog about fashion, lifestyle and technology in spare time. She is working at Stylecaret, a fashion e-commerce portal in India, and is a guest author at ShilpaAhuja.com. Shrutika writes about ethnic wear, fashion advice and Indian casual & wedding wear.

Hemanth Karthik has interned for ShilpaAhuja.com as a freelance writer. He has graduated with a post-graduate diploma in Footwear technology and Management from CFTI, Chennai, in an Exchange program with Leicester University UK. A men's fashion aficionado, Hemanth has an expertise in men's formal accessories and blogs about advice ranging from tuxedo shoes to men's suits. For questions and feedback, please email [email protected]

Abhishek Sareen is a management professional with over 16 years of experience in brand management. He completed his Executive Education from IIM-A in 2016. He has worked in diverse areas like marketing, e-commerce, international business strategy and business consulting. He is a passionate cyclist and has participated in several endurance races involving of mountain biking like MTB Himalaya, long distance road biking, triathlons and marathons. In his free time, he enjoys behavioral psychology, economics and chess. He also has an interest in geopolitics and noir films. He is also an advisor at Shilpa Ahuja Digital Media. He can be contacted at [email protected]

Mr. Rayed Merchant is the Director of Marketing & Head of Brand Procurement at SSIZ International. With extensive experience in the Beauty & Cosmetics industry, his professional accomplishment include the success of brands like Ikonic, Proarte, and Biosoft in the beauty category. He is accountable for bringing in new-gen marketing ideas that are pivotal to the group’s future growth. Mr. Merchant is driving qualitative growth both on a group as well as a brand level. He is an alumnus of Jai Hind College, Mumbai, skilled in Marketing Management and Business Management.

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