Discover all the looks from Alexandra Moura Spring Summer 2020 collection, inspired by fishermen and fishing techniques in 20th century.
Titled ‘Gadidae’, Alexandra Moura Spring Summer 2020 collection is named after what Codfish is called in Latin. Thinking about the hard work and life of fishermen in the 20th century, the designer created a collection of looks that are practical and working-class-inspired.
Fishermen often have to work in adverse conditions and for long hours. Inspired by the fishing techniques and their lifestyle, the looks consist of large pockets, reinforced trousers and unfinished ends. The looks include waterproof and woven fabrics, tunics, vests and overalls.
Color palette includes black, cobalt, burgundy, grey, salmon and two shades of denim, which represent the classic and contemporary – the past and the present.
Beauty looks are interesting, playing up the “wet look”, as if the models just got out of the sea. Bucket bags, body bags and sneakers are included. The most interesting accessory is the necklace – small pearl chokers or knick-knacks, held together with over-sized gold safety pins.
Alexandra Moura Spring Summer 2020 Ready-to-Wear Collection: Gallery
Shilpa Ahuja a designer and entrepreneur. She is the editor-in-chief of ShilpaAhuja.com, which she founded with the goal of inspiring confidence in the modern working woman through fashion.
Fashion has traditionally been for the rich, white, thin woman. That’s how it evolved over centuries and that’s how it’s been represented in fashion media. But Shilpa believes that with the changing role of women in the society, fashion has changed, too. She believes that fashion is for everyone, regardless of their age, gender, color, body type and background. So she translates runway fashion into easy style advice that one can incorporate into their daily lives.
Shilpa’s work has been published in the University of Fashion blog and Jet Airways magazine. She is also an artist, illustrator and cartoonist. She is also the creator of Audrey O., a comic series that represents the lifestyle of millennial women. She enjoys creative writing and world travel. Her art has been exhibited at Harvard Graduate School of Design and the Aroma Hotel, Chandigarh and been published in Chandigarh Times.
Originally from Chandigarh, Shilpa also has a professional degree in architecture and has worked in interior project management. She is also the author of the book “Designing a Chinese Cultural Center in India”. Shilpa has a Masters in Design Studies degree from Harvard University. For feedback and questions, please email [email protected]