Our Vision Statement and Mission Statement

Our Vision Statement

• We believe that confidence leads to less judgement, less negativity and more happiness. Our vision is to help our readers build their own personal style by making them aware of the latest fashion and lifestyle trends.
• We aim to democratize fashion by making it inclusive. Instead of representing only a certain type of woman or being authoritative, we aim to make fashion for everyone, regardless of their background, age, gender, ethnicity, skin color and body type.
• To become the go-to source for the latest fashion trends for our readers, fashion industry and academia.
• To become the most trusted, unbiased and ethical personality brand and media channel.
• To be the most preferred online media for fashion and lifestyle brands by delivering value through cost effective reach and affinity with a holistic offering.
• Stay ahead in technology and experiment with new ways that media will be consumed in the future.
• To have a global footprint.

Our Mission Statement

• To create original & authentic content which is up to journalistic standards.
• To connect with our reads at a personal level like a best friend.
• To create the most comprehensive and up-to-date trend database and research service to consult fashion and lifestyle brands.
• To create a culture within our organization that attracts, retains and creates the best talent.