Business and Services

Fashion trends are at the core of what we do. Our blog, online store and trend consulting services all revolve around it. Every year, our team analyses over 1400 fashion shows internationally to predict upcoming fashion trends. Business ServicesWe publish unbiased fashion reviews, style-guides, and fashion basics that help our readers form their own opinion.

So be inspired with and create your personal style! Read commentary on runway fashion, creative arts, culture, travel destinations, Ask Shilpa your style-related questions and laugh with our comic, Audrey O.



  • Fashion Trends & Advice
  • Fashion News and Opinions
  • Latest Fashion Collection Reviews
  • Exclusive Fashion, Lifestyle Editorials and Brand Features
  • Travel Guides
  • Lifestyle Conversations on Culture, Home Décor, Food, etc.
  • Ask Shilpa – Style-related questions and answers
  • Audrey O. Comic series


shilpa ahuja homepageslubshop



AUDIENCE: High-fashion loving, working women

INTERESTS: Shoppers, entertainment junkies, movie-buffs, beauty lovers

audience profile



Medium & Reach as of March 11th, 2018

  • Blog – 150,000 monthly visitors
  • – Online Shopping – 4000 monthly visitors
  • Facebook – 135,000 followers
  • Instagram – 55,000 followers
  • Twitter – 12,100 followers
  • Emails/ Newsletter – 4500 subscribers
  • Push Notifications – 1800+
  • Snapchat – 1000 Followers
  • Chat Bot
  • Q&A
  • Pinterest


  1. Photo-Shoot Editorials – Our readers love my looks and always ask us where they can purchase the products featured in them. The photo-shoot editorial can feature 4-7 images featuring select items from the latest collection, and showcase them in an outfit post. The post will be accompanied with an experience story and a list of the showcased products and shopping links. Example: Inspiration Nike Air Max: Putting the Athlete Directly on Air
  2. Reviews/ Blog Features – A blog feature can showcase interview, benefits or news. The review will talk about experience of trying your product, or latest trends spotted in a collection. It can also be about visiting your store, and commenting about the best pieces of the latest collection. The post will be accompanied with a list of the showcased products and shopping links. A similar post on Zara was quite a hit amongst our readers. Example: Chanel No 5 : A Perfume Story + Latest AW 2015 2016 Campaign
  3. Social Media Promotions – Promotions can be in the form of Facebook live videos, social media images or posts, tweets about an event or product, or an Instagram story
  4. Video Editorials –  Featuring trends in your collection; Photo-shoot video with your products; featuring your store/space in an Instagram story; Facebook Live video about your event, etc. Example: Behind-the-Scenes Facebook Video and Top Fashion Trends Video
  5. Cross-Promotion/ Guest Blogger – Featuring in your video, event panellist, guest blogging on your website, taking over your Snapchat for a day.
  6. Exclusive Brand Store in SlubShop –  SlubShop is the world’s first purely trend-based shop. An exclusive feature will pick the latest trends in your collection and showcase them as a set of pages in SlubShop. The store will remain live for 12 months and will require automated feeds from you, which will ensure the latest products are always featured. In addition to your products, the store will also be accompanied with a blog feature to draw more organic traffic. Example: Saint Laurent for 6 Coolest Men’s Summer Fashion Essentials from Saint Laurent 2017



Street Style with Nike Cortez

Summer Sunset: A Casual Outfit with Dior Ready to Wear

Watch Video: Behind-the-Scenes with Shilpa Ahuja as She Talks Fashion & Style

For inquiries please reach us at

  • Office Tel: (+91) 44-4270-7986 (Mon to  Friday – 10 AM to 6 PM)
  • Email:
  • Office Location: Shilpa Ahuja, 1st Avenue, Anna Nagar E, Chennai 600102 TN, India