ShilpaAhuja.com is one of India’s most-read digital fashion magazines, with a focus on inspiring confidence through fashion and lifestyle. We are a new age media channel for the modern millennial woman, your source of up-to-date news, solid research-based fashion trend forecasting, opinionated pieces, runway reviews and relatable style advice. Shilpa Ahuja is the best friend every woman needs, simplifying runway trends into quick and easy styling tips, making sure you always step outside looking great and feeling awesome!
The website also includes a fashion trend consultancy and SlubShop, world’s first purely trend-based online fashion store. We have a team of 7, over 250,000 social media followers and over 150,000 organic monthly unique visitors who are spread in over 150 countries.
We believe that everyone has the right to feel happy and confident about their style. Confidence can be the key to positivity and self-awareness, which in turns makes one happy from within. We believe that fashion should not be a dictatorship bound by strict rules; fashion should be a democracy where everyone has the “right to style” and not be judged. That’s why we publish unbiased fashion reviews, style-guides (not rules), and fashion basics that help you form your own opinion.
ShilpaAhuja.com is a go-to destination for things that matter in the life of the contemporary multitasking woman. We want you to feel empowered with your fashion choices, and develop your personal style that accentuates your strengths and embraces your imperfections.
So be more mesmerizing, more curious, more inspiring and anything you ever wanted to be with us! Read commentary on runway fashion, creative arts, culture, travel destinations, Ask Shilpa your style-related questions and laugh with our comic, Audrey O.
Read about our journey…
ShilpaAhuja.com is an online fashion magazine, headquartered in Chennai, India. It is owned by Shilpish Fashion Loft.
I’d love to know more about you!
Hey SlubClubbers! I love hearing from you more than anything else! So get in touch with me, leave your thoughts, introduce yourself or just tell me what you did today! It’ll surely make my day. 🙂
You can also contact us here.
Timeline – Know Our History
Learn about ShilpaAhuja.com’s major milestones since the beginning of time!
Shilpish Fashion Loft is a registered proprietorship.
ShilpaAhuja.com launches with our first article as Shilpa’s Lifestyle Blog, along with social media channels.
We launch our Men’s style section.
We change our name to ShilpaAhuja.com.
We launch our newsletter – the Shilpa Ahuja weekly.
ShilpaAhuja.com hires our first employees (they’re part-time interns).
We do our first campus placement. iNIFD Chennai was our first target and also the source of our permanent employees.
We launch Ask Shilpa, where readers ask their style-related (and more) questions and we answer, giving fashion advice, lifestyle tips and more.
The first ever Audrey O. episode goes live. Our very own comic series, Audrey O. becomes a weekly strip, making everyone laugh and relate to her!
ShilpaAhuja.com becomes an official resource for the fashion academia, too, by collaborating with University of Fashion.
Traffic milestone – ShilpaAhuja.com hits 250,000 pageviews.
Plus, we officially define the “Right to Style” – it may not be a constitutional right, but it’s everyone’s human right. Fashion should not be a dictatorship, but a democracy where everyone should be able to wear what they want to without being judged.
SlubShop goes live – online shopping destination for fashion, beauty and style with handpicked items.
We merge fashion with numbers, launching SlubAnalytics, which analyzes every tiny trend seen in every runway collection, creating a database of fashion and beauty styles, and forecasting upcoming trends scientifically.
The sangria-colored Rosa becomes our official logo. Additionally, the Rosa-in-a-Cart becomes SlubShop’s logo.
SlubShop also gets rid of all unfashionable products, making it the world’s first purely trend-based online shop.
Our chatbot goes live, called Chat with Shilpa; it was later renamed to Shilbot.
We hit the 100K likes milestone on our Facebook page.
The SlubTeam is now a 7-person team, and we get our official branded merchandise!
The launch of our Yoga series marks a major evolution of ShilpaAhuja.com’s content strategy. By adding topics like women’s health, racial diversity, family & relationships, education and cookbook, finance, politics, we become a wholesome magazine with both fashion and non-fashion topics that an intellectual modern woman also cares about.
The SlubBlogger of the Week project is launched, giving fashion, lifestyle and beauty bloggers an opportunity to be featured on the magazine. (It’s a controversial project, receiving both positive and negative feedback from the blogging community.)
Additionally, we launch our fiction edit with Shilpalyn’s first episode.
SlubShop gets its own website!
Additionally, ShilpaAhuja.com’s readers are now spread across 150+ countries – the SlubClub is on its way to become a worldwide phenomenon.